We have simply 4 main core values;

Passion: We believe that goods products make our lives comfortable and enjoyable. Also, goods products help to save environments. Therefore, we have passions to develop new and designed products for our customers and consumers.

Value: Whatever we do, we want to add values for our customers, consumers, employees, suppliers and society.

Talent: We promote the talented people and craftsmanships. Talents bring the future to today with great ideas, solutions and services.

Simplicity: We know that complexity causes endless complexities. People need simple but not basic. Therefore, we provide simple work environment, products and services to allow everybody to get benefits from them.